Last show of 2023‼️ As much as I wanted to share some sylvan and wintry tunes for December’s show, I really had to knock this idea out of my head. In light of the most commercial time of the year, this month’s Rare Charm on @particlefm explores strains of electronic music that accompanied TV commercials for new technologies in the early to mid 2000s. 📺 Many of these tunes mark the moment the underground seeped into the mainstream, and the market opened up to fresh, future-facing tones, loops, textures, and minimalistic melodies to sell new cars 🚘, cellular phones 🤳🏼, and mp3 players 🎧. These sounds became shorthand jingles for portability and autonomy, selling images of urban-dwelling youth in the midst of a rapidly expanding tech boom.📹 If you were sentient during this era, there’s a strong chance your 🚨nostalgia radar 🚨will blare when you tune in tonight at 8pm pacific on particle.fm ♩Thanks for listening <3